Rand’s Insights:

  • A big digital marketing opportunity is to purposely invest where others aren’t investing. Be the exception to the rule – that’s how you become exceptional.
  • Look at channels that other people are NOT – google+, pinterest, community building, user generated content, educational content, free tools. Better returns than in channels where everyone else is and less costly, lower customer acquisition and higher ROI.
  • Today there are many more influential decision makers as companies, brands, continue to grow their culture and represent their product.
  • Make sure your brand awareness and educational content  is known not only to the client, but to the right client in the right platform.