•  Account-Based Marketing  •

Interviews with Market Leaders about Account-Based Marketing

with Host Thad Kahlow, CEO of BusinessOnline

Leading experts in Account-Based Marketing share real-world advice on this B2B Marketing methodology. Key topics include aligning Sales and Marketing teams, supporting the Sales team in ‘Social Selling‘, the rise of the virtual buying committee and reminding us to listen to the Sales team and customers early and often.

B2B Digital Marketers can also leverage new technologies to focus on visitors from target accounts and manage communications across multiple contacts within an account.

Video Highlights about Account-Based Marketing:

Sales and Marketing Alignment Throughout the Buyers’ Journey (Marketing Leaders Panel – 2:24)	Collaboration by Sales and Marketing to Nurture Leads (SugarCRM Global VP – 4:06)	Fundamentals of B2B Account-Based Marketing (DemandBase’s CEO – 2:41)
How Marketers Can Best Support Social Selling (Marketing Leaders Panel – 4:57)	Analyze Your Best Customers and Marry Sales & Marketing (SugarCRM Global VP – 4:54)	Thinking Beyond Just Generating Leads (OpenDNS Director – 2:26)
Ignore Data to Really Listen (Sometimes) (Marketing Leaders Panel – 2:56)	The Efficiency of Account-Based Marketing (DemandBase’s CEO – 3:08)	Three Examples of Great Account-Based Marketing (Marketing Leaders Panel – 6:32)
Quick Advice to Start Account-Based Marketing (Marketing Leaders Panel – 1:56)	Optimizing Account-based Display Marketing for Paid Search (DemandBase’s CEO – 3:08)	Don’t Forget to Market Your Own Marketing Team (OpenDNS Director – 3:21)
Marketers Taking Lead on Revenue Growth, Tech, and the Buying Journey (Cloudwords CMO – 2:32)	B2B Marketers are Getting Their Swagger Back (Cloudwords CMO – 1:59)

See Full-length Videos with B2B Leaders:

Mastering Customer Engagements & Organizational Evolution (SugarCRM Global VP)	Aligning Sales with Account-based Marketing (Marketing Leaders Panel)	Why Is Account-Based Marketing Right for B2B? (DemandBase’s CEO)
Analytics in the Age of B2B Account-based Marketing (OpenDNS Director)	Marketers Taking Command of the Buying Journey and Impacting Revenue (Cloudwords CMO)