•  Account-based Marketing  •

Aligning Sales with Account-based Marketing

Panel of B2B Marketing Leaders (full interview)

Join Thad Kahlow as he discusses how to identify target prospects and align Marketing and Sales efforts with three of the most talented women in the B2B Digital Marketing world:

• Carla Johnson – Principal, Type A Communications
• Sandra Zoratti – CMO, Dispersive Technologies, Inc.
• Jill Rowley – Social Selling Evangelist
• Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:

Sales and Marketing Alignment Throughout the Buyers’ Journey (2:24)	How Marketers Can Best Support Social Selling (4:57)	Ignore Data to Really Listen (Sometimes) (2:56)
Three Examples of Great Account-Based Marketing (6:32)	Power to the People! Why You Can’t Overpromise (3:35)	Quick Advice to Start Account-Based Marketing (1:56)

BMA National Conference
Chicago, IL. May 28-29, 2014