B2B Leader Series

•  Social Media & Content Marketing  •

How Marketers Can Best Support Social Selling

Highlight from a Panel of Marketing Leaders

Three of the leading experts in Account-Based Marketing share real-world advice on how B2B Digital Marketers must support the new trend towards “Social Selling”. Marketers need to become “content connoisseurs” of what the target audience is reading and producing. They can then provide Salespeople with suggested relevant content assets to share with their prospects. This content may or may not be produced by your company, but should hold true value for your audiences.

Watch the Full Interview (Aligning Sales with Account-based Marketing)

  • Carla Johnson – Principal, Type A Communications
  • Sandra Zoratti – CMO, Dispersive Technologies, Inc.
  • Jill Rowley – Social Selling Evangelist
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from B2B Marketing Leaders:


Sales and Marketing Alignment Throughout the Buyers’ Journey


Ignore Data to Really Listen (Sometimes)


Three Examples of Great Account-Based Marketing


Power to the People! Why You Can’t Overpromise


Quick Advice to Start Account-Based Marketing

Watch the Full Interview:


Aligning Sales with Account-based Marketing
(Marketing Leaders Panel)

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BMA National Conference
Chicago, IL. May 28-29, 2014