•  Account-based Marketing  •

Ignore Data to Really Listen (Sometimes)

Highlight from a Panel of Marketing Leaders

Why is it so hard for Marketers to listen to their target audiences? We now have hundreds of tools and oceans of data but too often, B2B Digital Marketers rely exclusively on data at the expense of old-school activities like talking to Salespeople and customers. But, you do need to get the tools and data thing right too.

Listen to our panel’s insights on getting past your data to really hear what your customers are telling you.

Watch the Full Interview (Aligning Sales with Account-based Marketing)

• Carla Johnson – Principal, Type A Communications
• Sandra Zoratti – CMO, Dispersive Technologies, Inc.
• Jill Rowley – Social Selling Evangelist
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from B2B Marketing Leaders:

Sales and Marketing Alignment Throughout the Buyers’ Journey (2:24)	How Marketers Can Best Support Social Selling (4:57)	Three Examples of Great Account-Based Marketing (6:32)
Power to the People! Why You Can’t Overpromise (3:35)	Quick Advice to Start Account-Based Marketing (1:56)

Watch the Full Interview:

Aligning Sales with Account-based Marketing (Marketing Leaders Panel)

BMA National Conference
Chicago, IL. May 28-29, 2014