B2B Leader Series

•  Social Media & Content Marketing  •

Power to the People! Why You Can’t Overpromise

Highlight from a Panel of Marketing Leaders

Buying committees aren’t just in conference rooms anymore. Now, everyone involved in social networks – especially current and former customers – are the virtual extension to the buying committee and review process.

The Edelman trust survey cites that buyers trust companies at about 33% and trust other buyers at 92%. So, Marketing and Sales must not over-promise what their product or service can do. Otherwise, unhappy customers will tell that virtual buying committee what they think of you loud and clear.

Watch the Full Interview (Aligning Sales with Account-based Marketing)

  • Carla Johnson – Principal, Type A Communications
  • Sandra Zoratti – CMO, Dispersive Technologies, Inc.
  • Jill Rowley – Social Selling Evangelist
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from B2B Marketing Leaders:


Sales and Marketing Alignment Throughout the Buyers’ Journey


How Marketers Can Best Support Social Selling


Ignore Data to Really Listen (Sometimes)


Three Examples of Great Account-Based Marketing


Quick Advice to Start Account-Based Marketing

Watch the Full Interview:


Aligning Sales with Account-based Marketing
(Marketing Leaders Panel)

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BMA National Conference
Chicago, IL. May 28-29, 2014