• Account-based Marketing •
Quick Advice to Start Account-Based Marketing
Highlight from a Panel of Marketing Leaders
Three of the leading B2B experts in Account-Based Marketing share their advice on how to get started…”be the hub,” “go get religion on existing frameworks,” and realize that you have to “change mindsets not just skill-sets.”
Watch the Full Interview (Aligning Sales with Account-based Marketing)
- Carla Johnson – Principal, Type A Communications
- Sandra Zoratti – CMO, Dispersive Technologies, Inc.
- Jill Rowley – Social Selling Evangelist
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from B2B Marketing Leaders:
Watch the Full Interview:
![]() Aligning Sales with Account-based Marketing
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BMA National Conference
Chicago, IL. May 28-29, 2014