B2B Leader Series

•  Account-based Marketing  •

Sales and Marketing Alignment Throughout the Buyers’ Journey

Highlight from a Panel of Marketing Leaders

Three B2B Marketing leaders discuss the thorny topic of aligning Sales and Marketing teams to properly support an account-based marketing methodology. Marketers must bring Sales into early decisions on everything…target audiences, customer understanding, even messaging.

Watch the Full Interview (Aligning Sales with Account-based Marketing)

  • Carla Johnson – Principal, Type A Communications
  • Sandra Zoratti – CMO, Dispersive Technologies, Inc.
  • Jill Rowley – Social Selling Evangelist
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from B2B Marketing Leaders:


How Marketers Can Best Support Social Selling


Ignore Data to Really Listen (Sometimes)


Three Examples of Great Account-Based Marketing


Power to the People! Why You Can’t Overpromise


Quick Advice to Start Account-Based Marketing

Watch the Full Interview:


Aligning Sales with Account-based Marketing
(Marketing Leaders Panel)

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BMA National Conference
Chicago, IL. May 28-29, 2014