• Account-based Marketing •
Sales and Marketing Alignment Throughout the Buyers’ Journey
Highlight from a Panel of Marketing Leaders
Three B2B Marketing leaders discuss the thorny topic of aligning Sales and Marketing teams to properly support an account-based marketing methodology. Marketers must bring Sales into early decisions on everything…target audiences, customer understanding, even messaging.
Watch the Full Interview (Aligning Sales with Account-based Marketing)
- Carla Johnson – Principal, Type A Communications
- Sandra Zoratti – CMO, Dispersive Technologies, Inc.
- Jill Rowley – Social Selling Evangelist
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from B2B Marketing Leaders:
Watch the Full Interview:
Aligning Sales with Account-based Marketing
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BMA National Conference
Chicago, IL. May 28-29, 2014