B2B Leader Series

•  Account-based Marketing  •

Sales and Marketing Alignment Throughout the Buyers’ Journey

Highlight from a Panel of Marketing Leaders

Three B2B Marketing leaders discuss the thorny topic of aligning Sales and Marketing teams to properly support an account-based marketing methodology. Marketers must bring Sales into early decisions on everything…target audiences, customer understanding, even messaging.

Watch the Full Interview (Aligning Sales with Account-based Marketing)

  • Carla Johnson – Principal, Type A Communications
  • Sandra Zoratti – CMO, Dispersive Technologies, Inc.
  • Jill Rowley – Social Selling Evangelist
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from B2B Marketing Leaders:

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How Marketers Can Best Support Social Selling
(4:57)

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Ignore Data to Really Listen (Sometimes)
(2:56)

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Three Examples of Great Account-Based Marketing
(6:32)
ldrs-power-people-cant-overpromise-thmb

Power to the People! Why You Can’t Overpromise
(3:35)

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Quick Advice to Start Account-Based Marketing
(1:56)

Watch the Full Interview:

ldrs-aligning-sales-account-marketing-thmb

Aligning Sales with Account-based Marketing
(Marketing Leaders Panel)

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BMA14
BMA National Conference
Chicago, IL. May 28-29, 2014

How Marketers Can Best Support Social Selling