•  Account-based Marketing  •

Three Examples of Great Account-Based Marketing

Highlight with a Panel of Marketing Leaders

Three B2B Marketing leaders share successful account based marketing campaigns and discuss the latest tools to support these campaigns. Different approaches work in different situations – sometimes it’s switching from solution-based content to industry-based content and sometimes it’s using sophisticated marketing tools that enable you to customize content for visitors from a particular company

Watch the Full Interview (Aligning Sales with Account-based Marketing)

• Carla Johnson – Principal, Type A Communications
• Sandra Zoratti – CMO, Dispersive Technologies, Inc.
• Jill Rowley – Social Selling Evangelist
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from B2B Marketing Leaders:

Sales and Marketing Alignment Throughout the Buyers’ Journey (2:24)	How Marketers Can Best Support Social Selling (4:57)	Ignore Data to Really Listen (Sometimes) (2:56)
Power to the People! Why You Can’t Overpromise (3:35)	Quick Advice to Start Account-Based Marketing (1:56)

Watch the Full Interview:

Aligning Sales with Account-based Marketing (Marketing Leaders Panel)

BMA National Conference
Chicago, IL. May 28-29, 2014