B2B Leader Series

•  Account-based Marketing  •

Three Examples of Great Account-Based Marketing

Highlight with a Panel of Marketing Leaders

Three B2B Marketing leaders share successful account based marketing campaigns and discuss the latest tools to support these campaigns. Different approaches work in different situations – sometimes it’s switching from solution-based content to industry-based content and sometimes it’s using sophisticated marketing tools that enable you to customize content for visitors from a particular company

Watch the Full Interview (Aligning Sales with Account-based Marketing)

  • Carla Johnson – Principal, Type A Communications
  • Sandra Zoratti – CMO, Dispersive Technologies, Inc.
  • Jill Rowley – Social Selling Evangelist
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from B2B Marketing Leaders:


Sales and Marketing Alignment Throughout the Buyers’ Journey


How Marketers Can Best Support Social Selling


Ignore Data to Really Listen (Sometimes)


Power to the People! Why You Can’t Overpromise


Quick Advice to Start Account-Based Marketing

Watch the Full Interview:


Aligning Sales with Account-based Marketing
(Marketing Leaders Panel)

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BMA National Conference
Chicago, IL. May 28-29, 2014