• Account-based Marketing •
Three Examples of Great Account-Based Marketing
Highlight with a Panel of Marketing Leaders
Three B2B Marketing leaders share successful account based marketing campaigns and discuss the latest tools to support these campaigns. Different approaches work in different situations – sometimes it’s switching from solution-based content to industry-based content and sometimes it’s using sophisticated marketing tools that enable you to customize content for visitors from a particular company
Watch the Full Interview (Aligning Sales with Account-based Marketing)
- Carla Johnson – Principal, Type A Communications
- Sandra Zoratti – CMO, Dispersive Technologies, Inc.
- Jill Rowley – Social Selling Evangelist
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from B2B Marketing Leaders:
Watch the Full Interview:
![]() Aligning Sales with Account-based Marketing
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BMA National Conference
Chicago, IL. May 28-29, 2014