•  Technology & Data  •

Best KPIs for Account-based Marketing

Highlight with Courtland Smith, Demand Generation Director for OpenDNS

Look beyond the conventional marketing metrics of impressions, clicks, click through rates, inquiries, and leads–Courtland Smith, Demand Generation Director for OpenDNS, explains that to succeed in world of B2B account-based marketing, one should strive to track the cost per acquisition/sale by acquisition channel to grasp the true effectiveness of your marketing efforts.

Watch Courtland’s Full Interview (Analytics in the Age of B2B Account-based Marketing)

• Courtland Smith – Director, Demand Generation for OpenDNS
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Courtland Smith:

Thinking Beyond Just Generating Leads (2:26)

Key Points to Measuring Attribution (2:25)

Don’t Forget to Market Your Own Marketing Team (3:21)

Watch the Full Interview:

Analytics in the Age of B2B Account-based Marketing (OpenDNS, Director Demand Generation)

ClickZ Live 2014 Conference
August 11 – 14, 2014