•  Account-based Marketing  •

Don’t Forget to Market Your Own Marketing Team

Highlight with Courtland Smith, Demand Generation Director for OpenDNS

Courtland Smith, Demand Generator Director at OpenDNS, reminds us all that among everything else, a marketing department shouldn’t forget to market themselves inside their own organization. This video highlight interview with Courtland recommends being proactive in addressing preconceived notions about marketing by others at your firm.

Watch Courtland’s Full Interview (Analytics in the Age of B2B Account-based Marketing)

• Courtland Smith – Director, Demand Generation for OpenDNS
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Courtland Smith:

Thinking Beyond Just Generating Leads (2:26)

Best KPIs for Account-based Marketing (1:39)

Key Points to Measuring Attribution (2:25)

Watch the Full Interview:

Analytics in the Age of B2B Account-based Marketing (OpenDNS, Director Demand Generation)

ClickZ Live 2014 Conference
August 11 – 14, 2014