B2B Leader Series

•  Strategic Planning  •

Key Points to Measuring Attribution

Highlight with Courtland Smith, Director of Demand Generation for OpenDNS

Courtland Smith shares his insight on the dimensions of analytics that OpenDNS measures as key KPIs in B2B account-based marketing, and advises building out a taxonomy that examines at what you’re providing of value to your customers on the marketing level, and measure all these touch points. This highlight is part of a full length interview with Courtland Smith, Director, Demand Generation for OpenDNS, another exclusive video by B2Beacon Leader Series.

Watch Courtland’s Full Interview (Analytics in the Age of B2B Account-based Marketing)

  • Courtland Smith – Director, Demand Generation for OpenDNS
  • Thad Kahlow – CEO, BusinessOnline (host)

Watch the Full Interview:

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Analytics in the Age of B2B Account-based Marketing
(OpenDNS, Director Demand Generation)

Additional Video Highlights from Courtland Smith:

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Thinking Beyond Just Generating Leads
(2:26)

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Best KPIs for Account-based Marketing
(1:39)

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Don’t Forget to Market Your Own Marketing Team
(3:21)

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Don't Forget to Market Your Own Marketing Team