B2B Leader Series

•  Account-based Marketing  •

The Efficiency of Account-Based Marketing

Highlight with Chris Golec, CEO of DemandBase

Thad transitions the discussion to how B2B markets can extend account-based marketing to more powerful digital display campaigns, directing your custom message at just individuals within target companies, and stop wasting big media dollars on clicks from firms that will never buy.

Watch Chris’ Full Interview (Why Is Account-Based Marketing Right for B2B?)

  • Chris Golec – CEO, DemandBase
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Chris Golec:


Fundamentals of B2B Account-Based Marketing


Optimizing Account-based Display Marketing for Paid Search

Watch the Full Interview:


Why Is Account-Based Marketing Right for B2B?
(DemandBase’s CEO)

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ClickZ Live 2014 Conference
August 11 – 14, 2014