• Account-based Marketing •
Fundamentals of B2B Account-Based Marketing
Highlight with Chris Golec, CEO of DemandBase
Chris Golec, CEO and Founder of DemandBase, outlines the fundamentals of B2B account-based marketing and how recent advances in technology and online tools crafted explicitly for B2B marketers makes account-based marketing more feasible than ever.
Watch Chris’ Full Interview (Why Is Account-Based Marketing Right for B2B?)
- Chris Golec – CEO, DemandBase
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Chris Golec:
 The Efficiency of Account-Based Marketing
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 Optimizing Account-based Display Marketing for Paid Search
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Watch the Full Interview:
 Why Is Account-Based Marketing Right for B2B?
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August 11 – 14, 2014