B2B Leader Series

•  Account-based Marketing  •

Fundamentals of B2B Account-Based Marketing

Highlight with Chris Golec, CEO of DemandBase

Chris Golec, CEO and Founder of DemandBase, outlines the fundamentals of B2B account-based marketing and how recent advances in technology and online tools crafted explicitly for B2B marketers makes account-based marketing more feasible than ever.

Watch Chris’ Full Interview (Why Is Account-Based Marketing Right for B2B?)

  • Chris Golec – CEO, DemandBase
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Chris Golec:


The Efficiency of Account-Based Marketing


Optimizing Account-based Display Marketing for Paid Search

Watch the Full Interview:


Why Is Account-Based Marketing Right for B2B?
(DemandBase’s CEO)

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ClickZ Live 2014 in San Francisco
ClickZ Live 2014 Conference
August 11 – 14, 2014