B2B Leader Series

•  Account-based Marketing  •

Optimizing Account-based Display Marketing for Paid Search

Highlight with Chris Golec, CEO of DemandBase

Discover Chris’ unique insights into how one can make paid search work for B2B by messaging more effectively and creating intent through display. In this highlight from B2Beacon’s Leader Video Series, our host Thad Kahlow connects the dots between the influence of display with subsequent search activity with the CEO and Founder of Demand Base, Chris Golec.

Watch Chris’ Full Interview (Why Is Account-Based Marketing Right for B2B?)

  • Chris Golec – CEO, DemandBase
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Chris Golec:


Fundamentals of B2B Account-Based Marketing


The Efficiency of Account-Based Marketing

Watch the Full Interview:


Why Is Account-Based Marketing Right for B2B?
(DemandBase’s CEO)

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ClickZ Live 2014 in San Francisco
ClickZ Live 2014 Conference
August 11 – 14, 2014