•  Company Buying Journey  •

Interviews with Experts about the Company Buying Journey

with Host Thad Kahlow, CEO of BusinessOnline

With constant connectivity to all information, B2B customers have seized control of the buying process. Between 60-90% of a typical buying journey happens before any interaction with Sales. So, B2B Marketers must build relationships with customers by providing real value and relevance.

These videos explore how to leverage data to understand the needs of your prospects or customers at every phase of their journey and then align your Marketing activities to meet these needs. The end result is delivering the information that prospects and customers want at each phase of their journey.

Video Highlights about B2B Customer Buying Journey:

Challenger Methodology: The Third Age of B2B Marketing (SMART Technologies VP – 2:48)	Marketers Taking Lead on Revenue Growth, Tech, and the Buying Journey (Cloudwords CMO – 2:32)	Nurturing the Customer Buying Journey with Data (D&B CMO – 3:45)
Empowering Your Firm to Master All Customer Engagements (SugarCRM Global VP – 2:58)	Great Example of Giving Away Knowledge to Foster Trust (Lincoln Electric Marketing Mgr. – 3:04)	Leveraging Data for Better Customer Insights (D&B CMO – 2:33)
Teaching Prospects Something New about Their Business Builds Trust (SMART Technologies VP – 1:27)	B2B Marketers are Getting Their Swagger Back (Cloudwords CMO – 1:59)	Winning Videos are Short, Authentic, and Valuable (Lincoln Electric Marketing Mgr. – 2:39)
Insight to Success with Content Marketing (SugarCRM Global VP – 4:59)	Marketers Need to be Agile and Entrepreneurial (Great Eastern Energy EVP – 1:58)	How Cisco Uses Social Media to Support Current Customers (Cisco’s Marketing Manager – 1:48)
Analyze Your Best Customers and Marry Sales & Marketing (SugarCRM Global VP – 4:54)	Unifying Communication & Goals of Marketing, IT, and Sales (Lincoln Electric Marketing Mgr. – 3:37)	Maximizing Value Takes Hard Work, and External Experts (Cloudwords CMO – 2:08)
Value-based Consumption is Happening Now (Great Eastern Energy EVP – 1:37)	Farming Customer Feedback Data for Better Marketing (Former LinkedIn Exec – 2:06)	Evolution of Mobile Marketing & What Really Works (Former LinkedIn Exec – 3:04)

Maintaining a Relevant and Authentic Brand (CEO, SMEI – 4:19)

Leverage Insights to Better Connect with Buyers (CEO, SMEI – 4:50)

Building Loyalty When Customers Own The Brand (CEO, SMEI – 3:16)

See Full-length Videos with B2B Leaders:

Mastering Customer Engagements & Organizational Evolution (SugarCRM Global VP)	Marketers Taking Command of the Buying Journey and Impacting Revenue (Cloudwords CMO)	Using Big Data to Fuel the Customer Buying Journey (D&B CMO)
Feed the Content for Self-Educating Buyers (Great Eastern Energy EVP)	Stories of a B2B Digital Marketing Transformation (Lincoln Electric Marketing Mgr.)	Social Media Growing Pains for Cisco (Cisco’s Marketing Manager)
Actionable Customer Insights & Data (Cisco & Teradata VP’s)	Insights on the Crossroads of Marketing Technology and Digital (Former LinkedIn Exec)	The Mindset of the Challenger Methodology (SMART Technologies VP Marketing)

Mastering Customer Engagements & Organizational Evolution (SugarCRM Global VP)	Marketers Taking Command of the Buying Journey and Impacting Revenue (Cloudwords CMO)	Using Big Data to Fuel the Customer Buying Journey (D&B CMO)
Feed the Content for Self-Educating Buyers (Great Eastern Energy EVP)	Stories of a B2B Digital Marketing Transformation (Lincoln Electric Marketing Mgr.)	Social Media Growing Pains for Cisco (Cisco’s Marketing Manager)
Adapting to Changes in Buyer Behavior (CEO, SMEI)