B2B Leader Series

•  Customer Buying Journey  •

Actionable Customer Insights & Data

with Senior Execs from Teradata & Cisco (full interview)

This session explores how to get inside your customers’ head and understand their needs at every stage of their buying journey. You’ll hear tips on how to capture the correct data and the right tools for extracting key information about your B2B customers:

  • Joseph Puthussery – VP, Marketing, Cisco
  • David Grant – VP, Industry Solutions Marketing, Teradata
  • Jim Donovan – former SVP, Global Marketing, Teradata
  • Thad Kahlow – CEO, BusinessOnline (host)

Be the First to Know About New Leader Series:

Sign Up Now >

BMA National Conference
Chicago, IL. May 28-29, 2014