• Customer Buying Journey •
Actionable Customer Insights & Data
with Senior Execs from Teradata & Cisco (full interview)
This session explores how to get inside your customers’ head and understand their needs at every stage of their buying journey. You’ll hear tips on how to capture the correct data and the right tools for extracting key information about your B2B customers:
- Joseph Puthussery – VP, Marketing, Cisco
- David Grant – VP, Industry Solutions Marketing, Teradata
- Jim Donovan – former SVP, Global Marketing, Teradata
- Thad Kahlow – CEO, BusinessOnline (host)
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BMA National Conference
Chicago, IL. May 28-29, 2014