• Company Buying Journey •
Adapting to Changes in Buyer Behavior
with Willis Turner, CEO of SMEI (Sales and Marketing Executives International)
Willis Turner, CEO of SMEI (Sales and Marketing Executives International), sat down with BusinessOnline CEO Thad Kahlow to discuss the challenges modern marketers face in staying relevant and connecting with customers throughout the buying journey. Willis explains that in order to continue to build brand loyalty, especially amongst a younger generation, companies must be authentic and leverage analytics intelligently.
- Willis Turner – CEO of SMEI (Sales and Marketing Executives International)
- Thad Kahlow – CEO, BusinessOnline (host)
Video Highlights:
 Maintaining a Relevant and Authentic brand
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 Leverage Insights to Better Connect with Buyers
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 Building Loyalty When Customers Own The Brand
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C-Suite Network Conference 2014
November 16-18, 2014