• Company Buying Journey •

Building Loyalty When Customers Own the Brand

with Willis Turner, CEO of SMEI(Sales and Marketing Executives International)

Willis Turner, the CEO of SMEI (Sales and Marketing Executives International), discusses the challenges that CMOs of the world face in continuing to build brand and customer loyalty. He explains that as customers become increasingly educated brands must work harder and smarter to stay relevant and keep the consumer engaged.

Watch Willis’ Full Interview (Adapting to Changes in Buyer Behavior).

Willis Turner – CEO, SMEI
Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Willis Turner:

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Maintaining a Relevant and Authentic Brand
(4:19)

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Leverage Insights to Better Connect with Buyers
(4:50)

Watch the Full Interview:

ldrs-mindset-of-challenger-methodology-thmb

Adapting to Changes in Buyer Behavior
(CEO, SMEI)

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C-Suite Network Conference 2014
November 16-18, 2014

Maintaining a Relevant and Authentic Brand