• Company Buying Journey •

Maintaining a Relevant and Authentic Brand

with Willis Turner, CEO of SMEI (Sales and Marketing Executives International)

Willis Turner, the CEO of SMEI (Sales and Marketing Executives International), discusses the importance of being nimble and relevant and what that means in today’s ever-changing landscape. He stresses the need for companies to be aware of buyer’s changing values and priorities while maintaining a strong sense of brand authenticity.

Watch Willis’ Full Interview (Adapting to Changes in Buyer Behavior).

Willis Turner – CEO, SMEI
Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Willis Turner:

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Leverage Insights To Better Connect with Buyers
(4:50)

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Teaching Prospects Something New about Their Business Builds Trust
(3:16)

Watch the Full Interview:

ldrs-mindset-of-challenger-methodology-thmb

Adapting to Changes in Buyer Behavior
(CEO, SMEI)

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C-Suite Network Conference 2014
November 16-18, 2014

Leverage Insights to Better Connect With Buyers