• Company Buying Journey •

Marketers Need to be Agile and Entrepreneurial

with Virginie Glaenzer, Great Eastern Energy EVP Marketing

Virginie Glaenzer shares with B2Beacon, the ever-increasing flow of marketing data enables marketers to be much more agile and respond in real time to what resonates with customers and what doesn’t. As EVP of Marketing for Great Eastern Energy, Virginie knows first-hand that marketers need a very entrepreneurial mindset, always looking to be more adept and agile to respond immediately to campaign successes and failures.

Watch Virginie’s Full Interview (Feed the Content for Self-Educating Buyers).