• Company Buying Journey •
Value-based Consumption is Happening Now
with Virginie Glaenzer, Great Eastern Energy EVP Marketing
Self-informed customers are conducting their own evaluation as they progress through their buying journey, responding to those brands that provide high value content to quench their thirst for knowledge. This B2Beacon video highlight catches Virginie Glaenzer, EVP of Marketing at Great Eastern Energy, describing the evolution of the buyers journey, as self-educated buyers already know what they want. The trick is to provide the content during self-evaluation that leads them to your brand.
Watch Virginie’s Full Interview (Feed the Content for Self-Educating Buyers).
- Virginie Glaenzer – EVP Marketing, Great Eastern Energy
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Virginie Glaenzer:
 Marketers Need to be Agile and Entrepreneurial
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Watch the Full Interview:
 Feed the Content for Self-Educating Buyers
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November 16-18, 2014