B2B Leader Series

•  Company Buying Journey  •

Teaching Prospects Something New about Their Business Builds Trust

with Jeff Lowe, SMART Technologies VP Corporate Marketing

Thinking beyond traditional solution-selling, today’s organizations need to stop asking customers what keeps them up at night. SMART Technologies VP Corporate Marketing, Jeff Lowe, advises that marketers instead focus on crafting “Here’s what should be keeping you up at night…” content to foster trust and bend the buyers journey towards your brand. Catch this highlight from B2Beacon’s Leader Series interview of Jeff sharing his unique insights on the evolution of the company buying journey.

Watch Jeff’s Full Interview (The Mindset of the Challenger Methodology).

  • Jeff Lowe – VP Corporate Marketing, SMART Technologies
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Jeff Lowe:


Revolutionizing Brainstorming and Team Collaboration


Challenger Methodology: The Third Age of B2B Marketing

Watch the Full Interview:


The Mindset of the Challenger Methodology
(SMART Technologies VP Marketing)

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C-Suite Network Conference 2014
C-Suite Network Conference 2014
November 16-18, 2014