•  Customer Buying Journey  •

Love Your Customers After the Sale to Really Boost Trust

with Scott Bloomfield, Xactly CMO (full interview)

To truly garner trust (and personal referrals) from customers, the role of marketing can’t end at the sale. As CMO of Xactly, Scott Bloomfield underscores how critical it is for marketing to continually enhance the post-sale buying journey to keep stoking brand affinity and trust.

Watch Scott’s Full Interview (The Role of Marketing is Never Done).

• Scott Bloomfield – CMO, Xactly
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Scott Bloomfield:

Marketing’s Role Extends to All Points of the Buying Journey (1:59)

Marketing Insights Can Elevate Product Development Too (2:27)

Make Marketing 100% Accountable for Teeing Up Qualified Leads for Sales (3:23)

Watch the Full Interview:

The Role of Marketing is Never Done (Xactly CMO)

Dreamforce Conference
October 13-16, 2014