•  Customer Buying Journey  •

Make Marketing 100% Accountable for Teeing Up Qualified Leads for Sales

with Scott Bloomfield, Xactly CMO (full interview)

The evolving buying journey of B2B customers and emergence of account-based marketing has resulting in in the influence of marketing extending well beyond initial raw leads. It is more appropriate to measure marketing (and possible incentive programs) around metrics far deeper in prospects’ journey, serving ultra-qualified, receptive prospects to the Sales team to take the final steps across the finish line.

Scott Bloomfield, CMO of Xactly, shares his insight on this practice in this B2Beacon Leader Series video highlight. Watch Scott’s Full Interview (The Role of Marketing is Never Done).

• Scott Bloomfield – CMO, Xactly
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Scott Bloomfield:

Marketing’s Role Extends to All Points of the Buying Journey (1:59)

Marketing Insights Can Elevate Product Development Too (2:27)

Love Your Customers After the Sale to Really Boost Trust (1:42)

Watch the Full Interview:

The Role of Marketing is Never Done (Xactly CMO)

Dreamforce Conference
October 13-16, 2014