• Digital Transformation •

Getting Executive Buy-in for Marketing Automation

with Craig Coffey, Lincoln Electric Marketing Communications Manager

Marketing automation is proving increasingly vital to successfully evolve your marketing efforts, yet it can be challenging sometimes to even get the topic on the table with leadership. Craig Coffey, Marketing Communications Manager for Lincoln Electric, details his experience getting the attention and buy-in from his executive team, and shares a tip that worked for him.

Watch Craig’s Full Interview (Stories of a B2B Digital Marketing Transformation)

Craig Coffey – Marketing Communications Manager, Lincoln Electric
Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:

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Great Example of Giving Away Knowledge to Foster Trust
(3:04)

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Winning Videos are Short, Authentic, and Valuable
(2:39)

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Unifying Communication & Goals of Marketing, IT, and Sales
(3:37)

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Internal Perceptions of Marketing Dept. Must Evolve
(2:44)

Watch the Full Interview:

ldrs-stories-digital-marketing-transformation-thmb

Stories of a B2B Digital Marketing Transformation
(Lincoln Electric Marketing Mgr.)

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DMA 2014
October 25-30, 2014

Great Example of Giving Away Knowledge to Foster Trust