• Customer Buying Journey •
B2B Marketers are Getting Their Swagger Back
with Heidi Lorenzen, Cloudwords CMO
Customers increasingly self-educate, consuming marketing-produced content to influence their decision cycle. Pair that with the wealth of closed-loop data available, and marketers can now take legitimate claim for direct revenue growth. As CMO of Cloudwords, Heidi Lorenzen shares her insight on this new-found respect (and responsibility) that marketers have earned in the digital evolution of many organizations.
Watch Heidi’s Full Interview (Marketers Taking Command of the Buying Journey and Impacting Revenue)
- Heidi Lorenzen – CMO, Cloudwords
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Heidi Lorenzen:
 Marketers Taking Lead on Revenue Growth, Tech, and the Buying Journey
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 Maximizing Value Takes Hard Work, and External Experts
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Watch the Full Interview:
 Marketers Taking Command of the Buying Journey and Impacting Revenue
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C-Suite Network Conference 2014
November 16-18, 2014