B2B Leader Series

•  Customer Buying Journey  •

B2B Marketers are Getting Their Swagger Back

with Heidi Lorenzen, Cloudwords CMO

Customers increasingly self-educate, consuming marketing-produced content to influence their decision cycle. Pair that with the wealth of closed-loop data available, and marketers can now take legitimate claim for direct revenue growth. As CMO of Cloudwords, Heidi Lorenzen shares her insight on this new-found respect (and responsibility) that marketers have earned in the digital evolution of many organizations.

Watch Heidi’s Full Interview (Marketers Taking Command of the Buying Journey and Impacting Revenue)

  • Heidi Lorenzen – CMO, Cloudwords
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Heidi Lorenzen:


Marketers Taking Lead on Revenue Growth, Tech, and the Buying Journey


Maximizing Value Takes Hard Work, and External Experts

Watch the Full Interview:


Marketers Taking Command of the Buying Journey and Impacting Revenue
(Cloudwords CMO)

Be the First to Know About New Leader Series:

Sign Up Now >

C-Suite Network Conference 2014
C-Suite Network Conference 2014
November 16-18, 2014