B2B Leader Series

•  Customer Buying Journey  •

Marketers Taking Lead on Revenue Growth, Tech, and the Buying Journey

with Heidi Lorenzen, Cloudwords CMO

The general digital transformation of many organizations, along with the growing adoption of account-based marketing in the B2B space, have put marketers in the drivers seat of guiding prospects very deep along the buying journey, dictating their ever-sophisticated technology stack, and in the end can now claim (and prove) their direct impact on revenue growth.

The CMO of Cloudwords, Heidi Lorenzen, knows that marketers are making these key organizational decisions and caters to their needs, especially getting their loads of content out to regional audiences. Watch Heidi’s Full Interview (Marketers Taking Command of the Buying Journey and Impacting Revenue)

  • Heidi Lorenzen – CMO, Cloudwords
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Heidi Lorenzen:


B2B Marketers are Getting Their Swagger Back


Maximizing Value Takes Hard Work, and External Experts

Watch the Full Interview:


Marketers Taking Command of the Buying Journey and Impacting Revenue
(Cloudwords CMO)

Be the First to Know About New Leader Series:

Sign Up Now >

C-Suite Network Conference 2014
C-Suite Network Conference 2014
November 16-18, 2014