• Customer Buying Journey •

Marketers Taking Lead on Revenue Growth, Tech, and the Buying Journey

with Heidi Lorenzen, Cloudwords CMO

The general digital transformation of many organizations, along with the growing adoption of account-based marketing in the B2B space, have put marketers in the drivers seat of guiding prospects very deep along the buying journey, dictating their ever-sophisticated technology stack, and in the end can now claim (and prove) their direct impact on revenue growth.

The CMO of Cloudwords, Heidi Lorenzen, knows that marketers are making these key organizational decisions and caters to their needs, especially getting their loads of content out to regional audiences. Watch Heidi’s Full Interview (Marketers Taking Command of the Buying Journey and Impacting Revenue)