B2B Leader Series

•  Customer Buying Journey  •

Maximizing Value Takes Hard Work, and External Experts

with Heidi Lorenzen, Cloudwords CMO

The mounting complexity of marketing automation and other technologies makes it difficult to maximize the most value out of these huge technical investments. And face it, you can be an expert at everything. As explained by Heidi Lorenzen, CMO of Cloudwords, to reap the best value and actionable insights from the mountains of data marketers gather requires diverse skill sets, and often makes sense to hire external experts in key fields to make all your systems sing together.

This insight is just a highlight from our full Leader Series interview with Heidi. Watch Heidi’s Full Interview (Marketers Taking Command of the Buying Journey and Impacting Revenue)

  • Heidi Lorenzen – CMO, Cloudwords
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Heidi Lorenzen:


Marketers Taking Lead on Revenue Growth, Tech, and the Buying Journey


B2B Marketers are Getting Their Swagger Back

Watch the Full Interview:


Marketers Taking Command of the Buying Journey and Impacting Revenue
(Cloudwords CMO)

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C-Suite Network Conference 2014
C-Suite Network Conference 2014
November 16-18, 2014