• Company Buying Journey •
Using Big Data to Fuel the Customer Buying Journey
with Rishi Dave, Dun and Bradstreet CMO (full interview)
There’s more data available to marketers than ever before. The challenge is knowing which data to focus on, deriving what actions to take, and collaborating with other facets of your organization to make it all happen. B2Beacon sat down with the CMO of Dun and Bradstreet, Rishi Dave, who shares his unique insight into how companies are leveraging data to cultivate relations with prospects and escort them through every step of the buying journey.
Rishi also explains how, as a CMO, his focus is the insights data provides on the real-time status and potential of his pipeline, so he can make agile decisions about where to devote focus to achieve the highest ROI. We invite you to listen to this B2Beacon Leader Series interview with our host, Thad Kahlow, CEO of BusinessOnline.
- Rishi Dave – CMO, Dun and Bradstreet
- Thad Kahlow – CEO, BusinessOnline (host)
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October 13-16, 2014