•  Strategic Planning  •

Data That Really Matters to CMOs

with Rishi Dave, CMO for Dun and Bradstreet

Hear what the CMO of Dun and Bradstreet, Rishi Dave, says is the data that matters most to him. Rishi explains that the focus should be who is in your nurture stream, what content led them there, and what is the size/potential of the whole pipeline—this, in turn, can predict who will close, and empower you to act if need be.

This highlight is from the B2Beacon Leader Series interview with Rishi, where he shares how firms are leveraging ever-growing amounts of data to further the customer buying journey.

Watch Rishi’s Full Interview (Using Big Data to Fuel the Customer Buying Journey)

• Rishi Dave – CMO, Dun and Bradstreet
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Rishi Dave:

Nurturing the Customer Buying Journey with Data (3:45)

Leveraging Data for Better Customer Insights (2:33)

Get the Basics Right with Big Data (2:13)

Watch the Full Interview:

Using Big Data to Fuel the Customer Buying Journey (D&B CMO)

Dreamforce Conference
October 13-16, 2014