•  Strategic Planning  •

Get the Basics Right with Big Data

with Rishi Dave, CMO for Dun and Bradstreet

Mastering technology is increasingly important for B2B marketers, and there’s a lot of talk about embracing an agile methodology to marketing. Watch the CMO of D&B, Rishi Dave, share his insights on adopting technology, the right mix of tools & providers, and ensuring you master all the basics of data and analytics before diving into highly complex analysis.

Watch Rishi’s Full Interview (Using Big Data to Fuel the Customer Buying Journey)

• Rishi Dave – CMO, Dun and Bradstreet
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Rishi Dave:

Nurturing the Customer Buying Journey with Data (3:45)

Data That Really Matters to CMOs (3:46)

Leveraging Data for Better Customer Insights (2:33)

Watch the Full Interview:

Using Big Data to Fuel the Customer Buying Journey (D&B CMO)

Dreamforce Conference
October 13-16, 2014