• Strategic Planning •
Get the Basics Right with Big Data
with Rishi Dave, CMO for Dun and Bradstreet
Mastering technology is increasingly important for B2B marketers, and there’s a lot of talk about embracing an agile methodology to marketing. Watch the CMO of D&B, Rishi Dave, share his insights on adopting technology, the right mix of tools & providers, and ensuring you master all the basics of data and analytics before diving into highly complex analysis.
Watch Rishi’s Full Interview (Using Big Data to Fuel the Customer Buying Journey)
- Rishi Dave – CMO, Dun and Bradstreet
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Rishi Dave:
 Nurturing the Customer Buying Journey with Data
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 Data That Really Matters to CMOs
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 Leveraging Data for Better Customer Insights
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Watch the Full Interview:
 Using Big Data to Fuel the Customer Buying Journey
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Dreamforce Conference
October 13-16, 2014