•  Company Buying Journey  •

Leveraging Data for Better Customer Insights

with Rishi Dave, CMO for Dun and Bradstreet

Catch the CMO of Dun and Bradstreet, Rishi Dave, as he outlines how companies are utilizing D&B data to supplement their own data to create new customer insights and new models of the buying journey. In this video highlight, Rishi also shares how firms are yielding predictive benefits from analytics to further maximize efficiency and ROI. Just make sure that before you get too complex, you master the basics, like feeding relevant content to customers to aswade hesitations and further the sales process.

Watch Rishi’s Full Interview (Using Big Data to Fuel the Customer Buying Journey)

• Rishi Dave – CMO, Dun and Bradstreet
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Rishi Dave:

Nurturing the Customer Buying Journey with Data (3:45)

Data That Really Matters to CMOs (3:46)

Get the Basics Right with Big Data (2:13)

Watch the Full Interview:

Using Big Data to Fuel the Customer Buying Journey (D&B CMO)

Dreamforce Conference
October 13-16, 2014