•  Company Buying Journey  •

Nurturing the Customer Buying Journey with Data

with Rishi Dave, CMO for Dun and Bradstreet

In this video highlight, Rishi Dave, CMO of Dun and Bradstreet, explains how the first interaction with potential customers has shifted away from the domain of Sales people, as customers self-educate online to answer their own questions, finding themselves 50% of the way towards decision before their first engagement. The secret is to make sure these potential customers are self-nurturing themselves with your content and not your competitors.

Watch Rishi’s Full Interview (Using Big Data to Fuel the Customer Buying Journey)

• Rishi Dave – CMO, Dun and Bradstreet
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Rishi Dave:

Data That Really Matters to CMOs (3:46)

Leveraging Data for Better Customer Insights (2:33)

Get the Basics Right with Big Data (2:13)

Watch the Full Interview:

Using Big Data to Fuel the Customer Buying Journey (D&B CMO)

Dreamforce Conference
October 13-16, 2014