•  Digital Transformation  •

Interviews with Market Leaders about Digital Marketing Transformation

with Host Thad Kahlow, CEO of BusinessOnline

Many B2B marketers find themselves championing an organization-wide digital transformation to deepen (and custom-tailor) customer engagements and keep up with competitors. However, enterprise digital transformation can be a daunting mountain to climb, and requires buy-in from leadership and all key departments to really be successful.

Watch exclusive interviews with leaders of B2B companies as they detail their personal experiences and share insights about key aspects of digital transformation across your firm: marrying Marketing and Sales teams to craft custom content & messages to individual targets and nurture leads; proving the case for marketing automation; giving away high-value content to foster brand loyalty; evolving the internal perception of marketing; account-based marketing; and more.

Video Highlights about Enterprise Digital Transformation:

The missing link in today’s B2B marketing strategic roadmaps…and careers (Lincoln Electric Communications Mgr. – 1:29)	Collaboration by Sales and Marketing to Nurture Leads (SugarCRM Global VP – 4:06)	Challenger Methodology: The Third Age of B2B Marketing (SMART Technologies VP – 2:48)
Marketers Taking Lead on Revenue Growth, Tech, and the Buying Journey (Cloudwords CMO – 2:32)	Tracking marketing metrics can be tricky: try mobile! (Lincoln Electric Communications Mgr. – 1:14)	Analyze Your Best Customers and Marry Sales & Marketing (SugarCRM Global VP – 4:54)
Unifying Communication & Goals of Marketing, IT, and Sales (Lincoln Electric Marketing Mgr. – 3:37)	Getting Executive Buy-in for Marketing Automation (Lincoln Electric Marketing Mgr. – 2:50)	Quick Advice to Start Account-Based Marketing (Marketing Leaders Panel – 1:56)
Internal Perceptions of Marketing Dept. Must Evolve (Lincoln Electric Marketing Mgr. – 2:44)	Revolutionizing Brainstorming and Team Collaboration (SMART Technologies VP – 1:37)	Marketing automation isn’t just a buzzword for this industrial manufacturer. (Lincoln Electric Communications Mgr. – 1:54)
Gear Your Enterprise to Drive Business Value (Capgemini Global VP – 1:32)	Transform Both the Customer Experience and the Employee Experience (Capgemini Global VP – 3:11)	Two Strategic Tips for Digital Transformation (Capgemini Global VP – 1:26)
Sales and Marketing Alignment Throughout the Buyers’ Journey (Marketing Leaders Panel – 2:24)	Three Examples of Great Account-Based Marketing (Marketing Leaders Panel – 6:32)	Fundamentals of B2B Account-Based Marketing (DemandBase’s CEO – 2:41)
Thinking Beyond Just Generating Leads (OpenDNS Director – 2:26)	Paying attention to Industry interests are a big payoff! (Lincoln Electric Communications Mgr. – 1:43)

See Full-length Videos with B2B Leaders:

Industrial Manufacturing and the Growth of Digital Marketing (Lincoln Electric Communications Mgr.)	Mastering Customer Engagements & Organizational Evolution (SugarCRM Global VP)	Stories of a B2B Digital Marketing Transformation (Lincoln Electric Marketing Mgr.)
Digital Transformation for B2B Marketers & Enterprises (Capgemini Global VP)	Aligning Sales with Account-based Marketing (Marketing Leaders Panel)	Analytics in the Age of B2B Account-based Marketing (OpenDNS Director)
Why Is Account-Based Marketing Right for B2B? (DemandBase’s CEO)	Marketers Taking Command of the Buying Journey and Impacting Revenue (Cloudwords CMO)	The Mindset of the Challenger Methodology (SMART Technologies VP Marketing)