• Digital Transformation •

Industrial Manufacturing and the Growth of Digital Marketing

with Craig Coffey, Communications Manager at Lincoln Electric (full interview)

It’s no secret that digital marketing is an underutilized tactic in the field of industrial manufacturing. But in this segment of B2Beacon’s Leader Video series, Craig Coffey, Communications Manager at Lincoln Electric, discusses how he not only leverages data but also integrates cross-channel media to see more actionable results.
By making sure everyone understands their contributions within the company as well as meeting the customer with a message that resonates in the outside world, Coffey says digital marketing can help businesses find digital marketing strategies that promote success.