B2B Leader Series

•  Digital Transformation  •

Industrial Manufacturing and the Growth of Digital Marketing

with Craig Coffey, Communications Manager at Lincoln Electric (full interview)

It’s no secret that digital marketing is an underutilized tactic in the field of industrial manufacturing. But in this segment of B2Beacon’s Leader Video series, Craig Coffey, Communications Manager at Lincoln Electric, discusses how he not only leverages data but also integrates cross-channel media to see more actionable results.
By making sure everyone understands their contributions within the company as well as meeting the customer with a message that resonates in the outside world, Coffey says digital marketing can help businesses find digital marketing strategies that promote success.

  • Craig Coffey – Communications Manager, Lincoln Electric
  • Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:

thumb, Craig The missing link

The missing link in today’s B2B marketing strategic roadmaps…and careers

thumb, Craig, Tracking marketing

Tracking marketing metrics can be tricky: try mobile!

tumb, Craig, Marketing automation

Marketing automation isn’t just a buzzword for this industrial manufacturer.

thumb Craig, Paying attention

Paying attention to industry interests are a big payoff!

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BMA National Conference
Chicago, IL. May 27-29, 2015