• Digital Transformation •
The missing link in today’s B2B marketing strategic roadmaps…and careers
with Craig Coffey, Communications Manager at Lincoln Electric
What should be part of every B2B marketer’s strategic roadmap? According to Craig Coffey, U.S. Marketing Communications Manager with Lincoln Electric, his answer is actually the same as his career advice for B2B marketers. Hint: it’s all about filling “that” gap. See if you agree…
Watch Craig’s Full Interview (Industrial Manufacturing and the Growth of Digital Marketing)
- Craig Coffey – Communications Manager, Lincoln Electric
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Craig Coffey:
Watch the Full Interview:
![]() Industrial Manufacturing and the Growth of Digital Marketing
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