B2B Leader Series

•  Digital Transformation  •

The missing link in today’s B2B marketing strategic roadmaps…and careers

with Craig Coffey, Communications Manager at Lincoln Electric

What should be part of every B2B marketer’s strategic roadmap? According to Craig Coffey, U.S. Marketing Communications Manager with Lincoln Electric, his answer is actually the same as his career advice for B2B marketers. Hint: it’s all about filling “that” gap. See if you agree…

Watch Craig’s Full Interview (Industrial Manufacturing and the Growth of Digital Marketing)

  • Craig Coffey – Communications Manager, Lincoln Electric
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Craig Coffey:

thumb Craig, Paying attention

Paying attention to Industry interests are a big payoff!
(1:43)

 thumb, Craig, Tracking marketing

Tracking marketing metrics can be tricky: try mobile!
(1:14)

 tumb, Craig, Marketing automation

Marketing automation isn’t just a buzzword for this industrial manufacturer.
(1:54)

Watch the Full Interview:

thumb, Craig, full interview

Industrial Manufacturing and the Growth of Digital Marketing
(Lincoln Electric Communications Manager)

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BMA15
BMA National Conference
Chicago, IL. May 27-29, 2015

Marketing automation isn’t just a buzzword for this industrial manufacturer.