B2B Leader Series

•  Digital Transformation  •

Paying attention to industry interests are a big payoff!

with Craig Coffey, Communications Manager at Lincoln Electric

Welding might not be a hot button issue, but as Lincoln Electric’s Communications Manager Craig Coffey says, there’s definitely interest out there. With whole TV programs and channels dedicated to this industry and other industrial manufacturing processes, it’s important to pay attention to engagement and customer loyalty. The ‘rising tide lifts all boats’ approach, says Thad Kahlow, CEO of BusinessOnline, lifts market share for everyone, including your business.

Watch Craig’s Full Interview (Industrial Manufacturing and the Growth of Digital Marketing)

  • Craig Coffey – Communications Manager, Lincoln Electric
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Craig Coffey:

thumb, Craig The missing link

The missing link in today’s B2B marketing strategic roadmaps…and careers

thumb, Craig, Tracking marketing

Tracking marketing metrics can be tricky: try mobile!

tumb, Craig, Marketing automation

Marketing automation isn’t just a buzzword for this industrial manufacturer.

Watch the Full Interview:

thumb, Craig, full interview

Industrial Manufacturing and the Growth of Digital Marketing
(Lincoln Electric Communications Manager)

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BMA National Conference
Chicago, IL. May 27-29, 2015