• Digital Transformation •
Tracking marketing metrics can be tricky: try mobile!
with Craig Coffey, Communications Manager at Lincoln Electric
With the upsurge of digital media in the last decade, tools for tracking return on investment have become more abundant and easier to use. But traditional media lacks much of the measurability that mobile, web and app content provides. Craig Coffey, Communications Manager of Lincoln Electric, shares how the launch of a new magazine and other digital assets compare when measured against more traditional print media. And it looks like mobile is winning.
Watch Craig’s Full Interview (Industrial Manufacturing and the Growth of Digital Marketing)
- Craig Coffey – Communications Manager, Lincoln Electric
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Craig Coffey:
Watch the Full Interview:
Industrial Manufacturing and the Growth of Digital Marketing
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BMA National Conference
Chicago, IL. May 27-29, 2015