B2B Leader Series

•  Digital Transformation  •

Collaboration by Sales and Marketing to Nurture Leads

with Karen Hsu, SugarCRM VP of Product Marketing

VP of Product Marketing for SugarCRM, Karen Hsu explains their internal initiatives to coordinate campaigns and deeply integrate marketing’s efforts with needs of Sales at each step of the customer buying journey. Her Sales organization now works very closely with the Marketing team to understand who the targets are, message appropriately to those targets, and then coordinate the different campaigns with Marketing.

This exclusive insight is a highlight from our B2Beacon Leader Series interview with Karen. Watch Karen’s Full Interview (Mastering Customer Engagements & Organizational Evolution)

  • Karen Hsu – VP of Product Marketing, SugarCRM
  • Richard Roberts – SVP, Sales & Marketing, BusinessOnline (host)

Video Highlights:


Empowering Your Firm to Master All Customer Engagements


Insight to Success with Content Marketing


Analyze Your Best Customers and Marry Sales & Marketing

Watch the Full Interview:


Mastering Customer Engagements & Organizational Evolution
(SugarCRM VP)

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DMA 2014 in San Diego
DMA 2014
October 25-30, 2014