•  Social Media & Content Marketing  •

Interviews with B2B Leaders on Social Media & Content Marketing

with Host Thad Kahlow, CEO of BusinessOnline

Managing all Social Media activities is becoming more complex and producing volumes of high-quality content can be a daunting task.

Experts in B2B Social and Content Marketing share insights on topics such as getting company-wide buy-in, experimenting, developing new processes, the “virtual buying committee” and the importance of managing the customer relationship after purchase.

Video Highlights about B2B Social Media & Content Marketing:

Is your content delivering the three S’s of marketing: sales, savings and sunshine? (Content Marketing Institute Founder – 2:54)	Game-changing content marketing (LinkedIn Marketing Solutions Head of Products – 2:33)	Listen to the Data, It’s Telling You What to Do (Actuate VP Global Marketing – 3:18)
Feed the Funnel: effective marketing top to bottom (LinkedIn Marketing Solutions Head of Products – 2:09)	“Here’s where the content marketing magic happens” (Content Marketing Institute Founder – 1:47)	Gearing Up Your Content for Social Engagement (Actuate VP Global Marketing – 2:41)
Great Example of Giving Away Knowledge to Foster Trust (Lincoln Electric Marketing Mgr. – 3:04)	Demand Generation: Ditch the clicks, measure THIS instead (LinkedIn Marketing Solutions Head of   Products – 2:19)	Two key factors to build a subscriber audience with content (Content Marketing Institute Founder – 2:15)
Insight to Success with Content Marketing (SugarCRM Global VP – 4:59)	Winning Videos are Short, Authentic, and Valuable (Lincoln Electric Marketing Mgr. – 2:39)	How Marketers Can Best Support Social Selling (Marketing Leaders Panel – 4:57)
Where there’s disruption, there’s opportunity (LinkedIn Marketing Solutions Head of   Products – 2:30)	How Cisco Finally Embraced Social Media (Cisco’s Marketing Manager – 2:24)	Do you have the patience to build customer relationships through content? (Content Marketing Institute Founder – 1:39)
The Power of Social Persuasion (Actuate VP Global Marketing – 4:26)	Ditch the bait-and-switch content? (Content Marketing Institute Founder – 2:45)	Healthy Debate on Having a Unified Message in Social Media (Cisco’s Marketing Manager – 1:41)
How Actuate Bridged the Gap Between Social and B2B (Actuate VP Global Marketing – 2:29)	How Cisco Uses Social Media to Support Current Customers (Cisco’s Marketing Manager – 1:48)	Face your IOT fears. More data just means more focus on this… (LinkedIn Marketing Solutions Head of Products – 2:51)
Cisco Exec’s Tips for Winning at Social Media (Cisco’s Marketing Manager – 2:27)	Teaching Prospects Something New about Their Business Builds Trust (SMART Technologies VP – 1:27)	Your greatest content assets are already on the payroll (Content Marketing Institute Founder – 2:43)
Marketers Need to be Agile and Entrepreneurial (Great Eastern Energy EVP – 1:58)	Power to the People! Why You Can’t Overpromise (Marketing Leaders Panel – 3:35)

See Full-length Videos with B2B Leaders:

The Magic of B2B Content Marketing (Content Marketing Institute Founder)	Top to Bottom Funnel Marketing Approaches (LinkedIn Marketing Solutions Head of Products)	Integrating Social Into B2B Sales and Marketing (Actuate VP Global Marketing)
Stories of a B2B Digital Marketing Transformation (Lincoln Electric Marketing Mgr.)	Feed the Content for Self-Educating Buyers (Great Eastern Energy EVP)	Social Media Growing Pains for Cisco (Cisco’s Marketing Manager)
Aligning Sales with Account-based Marketing (Marketing Leaders Panel)