•  Social Media & Content Marketing  •

Customers Tell YOU What Content They Want

with Lorna Breault-Snyder, Director of Customer Education Development

This video highlight of Lorna Breault-Snyder, Director of Customer Education Development, underscores the notion that it is your customers who should dictate the content you develop and publish, not the other way around. Lorna shares how at Schneider Electric, their depth of knowledge and relationships with customers has grown considerably in recent years, and they have leveraged this data to refine the types and nature of content they deliver at different points in the buying journey.

Watch Lorna’s Full Interview (To Adapt to Self-Educating Customers, Deliver the Content They Desire Most)

• Lorna Breault-Snyder – Schneider Electric Director of Customer Education Development
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Lorna Breault-Snyder:

Responding to What Customers Really Desire Pays Off (2:10)

Snack-size Content is Good, But Customers Also Want In-depth Videos Too (1:45)

Understanding Content Consumption Through Data (1:59)

Watch the Full Interview:

To Adapt to Self-Educating Customers, Deliver the Content They Desire Most (Schneider Electric Director of Customer Education)