B2B Leader Series

•  Social Media & Content Marketing  •

Responding to What Customers Really Desire Pays Off

with Lorna Breault-Snyder, Director of Customer Education Development

Lorna Breault-Snyder of Schneider Electric shares with B2Beacon the success story of their online education portal. Her story reminds us of the golden rule in content marketing—first listen closely to what customers tell you the types of content they want and respond accordingly. In their case, they tailored the educational content topics and modalities by listening closely to feedback from social channels and other sources.

Watch Lorna’s Full Interview (To Adapt to Self-Educating Customers, Deliver the Content They Desire Most)

  • Lorna Breault-Snyder – Schneider Electric Director of Customer Education Development
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Lorna Breault-Snyder:

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Customers Tell YOU What Content They Want
(1:36)

 ldrs-customers-want-in-depth-videos-thmb

Snack-size Content is Good, But Customers Also Want In-depth Videos Too
(1:45)

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Understanding Content Consumption Through Data
(1:59)

Watch the Full Interview:

ldrs-adapt-to-self-educating-customers-thmb

To Adapt to Self-Educating Customers, Deliver the Content They Desire Most
(Schneider Electric Director of Customer Education)

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Snack-size Content is Good, But Customers Also Want In-depth Videos Too