•  Social Media & Content Marketing  •

Understanding Content Consumption Through Data

with Lorna Breault-Snyder, Director of Customer Education Development

In striving to deliver to the precise content to customers at different stages of their buying journey and engagement with your brand, Schneider Electric examines trending topics and length of engagement/attrition rates, originating source, and multiple content interaction metrics in ascertaining what content best resonates with particular audience segments.

This highlight from B2Beacon’s interview with Lorna Breault-Snyder, Director of Customer Education Development at Schneider Electric details the specific content metrics and other user data they use to guide their efforts and further customers along the buying journey.

Watch Lorna’s Full Interview (To Adapt to Self-Educating Customers, Deliver the Content They Desire Most)

• Lorna Breault-Snyder – Schneider Electric Director of Customer Education Development
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Lorna Breault-Snyder:

Customers Tell YOU What Content They Want (1:36)

Responding to What Customers Really Desire Pays Off (2:10)

Snack-size Content is Good, But Customers Also Want In-depth Videos Too (1:45)

Watch the Full Interview:

To Adapt to Self-Educating Customers, Deliver the Content They Desire Most (Schneider Electric Director of Customer Education)