•  Social Media & Content Marketing  •

Provide Relevant, Helpful Content to Answer Customer Questions

with Amanda Nelson, Director of Marketing for RingLead

Amanda Nelson, Director of Marketing at Ringlead, explains that the recipe to successful, high-ROI content marketing is to first research the hesitations and questions customers have by quizzing your Sales team, and then craft high quality, helpful content that directly answers these questions, clearing away sales objections and priming for an easier close by your Sales team.

Watch Amanda’s Full Interview (Insights into B2B Content Marketing)

• Amanda Nelson – Director of Marketing for RingLead
• Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Amanda Nelson:

Focus on Leads for B2B Content Marketing ROI (2:27)

Embrace Content Marketing and the Data It Provides (2:11)

Watch the Full Interview:

Insights into B2B Content Marketing (RingLead Director of Marketing)

Dreamforce Conference
October 13-16, 2014