• Social & Content Marketing •

Integrating Social Into B2B Sales and Marketing

with Gautam Goswami, Actuate VP Global Marketing (full interview)

In this edition of B2Beacon’s Leader Video Series, Thad Kahlow, CEO of BusinessOnline speaks with Gautam Goswami, Vice President of Global Marketing at Actuate, about the success they have seen in using social media to connect with customers in the B2B space.

Many B2B companies have stayed away from using social to drive leads due to its lack of clear attribution. Dispelling common “myths” surrounding the use of social in the B2B world Gautam shares how social has become a central component of their marketing campaigns and how they are able to measure its impact.