• Social & Content Marketing •
How Actuate Bridged the Gap Between Social and B2B
with Gautam Goswami, Actuate VP Global Marketing
Listen as Gautam Goswami, Vice President of Global Marketing at Actuate, explains how a B2B company like Actuate embraced social, developing a large following with high engagement. Gautam shares how brand recognition and trust developed through social helps to support their larger campaigns and nurture buyers through the pipeline.
- Gautam Goswami – VP Global Marketing, Actuate
- Thad Kahlow – CEO, BusinessOnline (host)
Additional Video Highlights from Gautam Goswami:
Listen to the Data, It’s Telling You What to Do
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The Power of Social Persuasion
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Gearing Up Your Content for Social Engagement
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Watch the Full Interview:
Integrating Social Into B2B Sales and Marketing
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