B2B Leader Series

•  Social & Content Marketing  •

Gearing Up Your Content for Social Engagement

with Gautam Goswami, Actuate VP Global Marketing

Gautam Goswami, Vice President of Global Marketing at Actuate, shares what digital marketers should prioritize in order to see significant impact from social media in 2015. He emphasizes establishing a clear social strategy and making social a central component of you website, laying the foundation for engagement.

  • Gautam Goswami – VP Global Marketing, Actuate
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Gautam Goswami:


How Actuate Bridged the Gap Between Social and B2B


Listen to the Data, It’s Telling You What to Do


The Power of Social Persuasion

Watch the Full Interview:


Integrating Social Into B2B Sales and Marketing
(Actuate VP Global Marketing)

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