B2B Leader Series

•  Social & Content Marketing  •

Listen to the Data, It’s Telling You What to Do

with Gautam Goswami, Actuate VP Global Marketing

VP of Global Marketing at Actuate, Gautam Goswami, discusses the importance of leveraging data to provide engaged consumers with the content they need to move forward in their buying journey. He explains that marketers shouldn’t be hesitant to retarget on social platforms as it is quickly become the norm amongst the “social generation”.

  • Gautam Goswami – VP Global Marketing, Actuate
  • Thad Kahlow – CEO, BusinessOnline (host)

Additional Video Highlights from Gautam Goswami:


How Actuate Bridged the Gap Between Social and B2B


The Power of Social Persuasion


Gearing Up Your Content for Social Engagement

Watch the Full Interview:


Integrating Social Into B2B Sales and Marketing
(Actuate VP Global Marketing)

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