B2B Leader Series

•  Social Media & Content Marketing  •

The Magic of B2B Content Marketing

with Joe Pulizzi, Founder of Content Marketing Institute (full interview)

As a part of the B2Beacon Leader Video series, BusinessOnline CEO Thad Kahlow had the opportunity to speak with one of the leaders behind the content marketing movement Joe Pulizzi, Founder of the Content Marketing Institute. Joe discusses how patience plays a role in content marketing, how B2B marketers should go about generating revenue with content and whether your content is truly delivering sales, savings and sunshine. Listen in as this pioneer dives deep into the magical world of B2B content marketing.

  • Joe Pulizzi – Founder, Content Marketing Institute
  • Thad Kahlow – CEO, BusinessOnline (host)

Video Highlights:


Two key factors to build a subscriber audience with content (2:15)


Ditch the bait-and-switch content? (2:45)


Do you have the patience to build customer relationships through content? (1:39)


“Here’s where the content marketing magic happens” (1:47)


Your greatest content assets are already on the payroll (2:43)


Is your content delivering the three S’s of marketing: sales, savings and sunshine? (2:54)

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BMA National Conference
Chicago, IL. May 27-29, 2015